STING ENERGY- 2024
Sting Energy
Stormbrands x Bolder x PepsiCo
TOOLS:
C4D, Redshift, X-Particles, Houdini,
After Effects, Premiere
ROLE:
Lookdev, Composition, Animation, Delivery
Sting Energy is one of PepsiCo’s fastest growing beverage brands and biggest selling energy drinks in Asia. In a direct collaboration between Bolder, PepsiCo and partner agency Stormbrands, we created a campaign to drive it's current and future product line-up and revitalize the visual identity with a product centric approach to re-charge the brand.
The delivery comprised of a flexible and adaptable system of CGI assets, product renders and key visuals created using a mixture of live action green screen imagery, CGI bottles and backgrounds. All assets shared a bespoke and dynamic visualisation of 'energy' and accompanying design & animation language.
DEVELOPMENT:
Lavande became my experiment outside of day-to-day work.
Using Mainly Redshift daily, meant that Octane Render was always fresh to come back to.
This led to plenty of experiments!
