LYKKE - 2024
Lykke
Studio Development Project
TOOLS:
C4D, X-Particles, After Effects
ROLE:
Look Development, Animation
TEAM:
Charlie Ellis, Steve Jones, Palash Shah, Michael Adelaja
Lykke. A studio project to explore an innovative art direction concept for a fictional cosmetics brand. Bright, smooth lighting mixed with subtle motion design was the aim. The Lykke brand was intended to show off the soft nature of the brand and its products while keeping up with modern design trends.
I primarily worked on look development and lighting, along with basic animation. This project progressed quickly, with multiple members of the team experimenting collectively, so it was freeing to work on a fast paced project with little room for change. Product, lighting and materials had to look good quickly!